Interactive Journalism
New opportunities for an ancient product? Once upon a time, there were so-called newspapers that were considered as the fourth center of power in a state. Today people wonder how newspaper publishers are going to…
Februar 2018
New app lets you talk to your favourite writers without leaving room
Have you ever been in a situation when after finishing reading a book, you don’t really want to put it down? However, there is nothing else you can do so you just end up spending…
“Blackout – What have I done?” – Augmented Reality and Crossmedia Create a Great Experience for the Reader
This year was characterised by new technologies such as Virtual Reality, Influencer Marketing, Chatbots, the 360° Videos and also Augmented Reality. Currently only a few publishing houses make use of those technologies, others seem to…
How Smart Assistants Could Change the Way We Work
How often do you find yourself searching for an empty meeting room? Dealing with a packed calendar? Or working through hundreds of emails in your inbox? We’ve all experienced it before and know that our…
Blog Post: Virtual Reality and its potential scope of application for publishing houses
Preliminary note: This blog post is part of the course „Trends in Media“. The students were supposed to research a specific trend and build a use case for a publishing house. The results of their…