Personalization in Media Use – The Age of You


The trend of personalization has been around ever since the first religious text was written. That meant personalization for a people and a region. Then came personalization for a city. Then around a topic. Afterwards, around friends. And now, personalization for you, and you only, at every second of the hour, any hour, any day. The time we live in is the first time in the world where everything has become justly personalized.


by Maximiliane Paulus, Christina Scheben, Fredrik Larsson, Stefanie Rager